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Become a Key Person of Influence by Daniel Priestley
Become a Key Person of Influence by Daniel Priestley


Vitality Is More Valuable Than Functionality

Functional People might be great at what they do, they might talk the talk and walk the walk but, at the end of the day, they are replaceable.

Vital people see themselves as aligned to the result rather than the process.

Functional people are scared to take a holiday. They worry about what will happen while they are gone. Will they have a job to come back to? Will their clients find someone else?

Vital people love taking holidays. They know that part of what makes them vital is that they have a certain spark that few people have and that they have fresh ideas that people want to tap into. It’s also a great reminder to everyone just how vital they are. A vital person knows that while they are gone, people are worried that they won’t come back!

A Functional Person wants to get more … A Vital Person wants to produce more. A Functional Person wants to learn more … A Vital Person wants to share more. A Functional Person wants to be shown a path … A Vital Person wants to create one. A Functional Person is worn out by their functionality … A Vital Person is re-energised by their vitality


Your Personal Brand and Micro-Niche

So if there’s no security in jobs anymore, and if small businesses are constantly changing, where does someone go to create certainty? You go to your personal brand, your network, your experiences and your passion.

In the future your most valuable asset is the number of people who know you, like you and trust you.

In the modern economy, hard work is not a competitive advantage anymore; everyone works hard. You need to create something exciting about yourself that people want to tell others about.

You also need a landscape—a place where people can become a “citizen” of your brand. Once someone finds you, they need a suite of products and experiences that they can take part in.

Every industry has broken down into sub-categories of little niches within niches. I call these “micro-niches”.

Every industry you can imagine can be broken down into niches and micro-niches, and each one needs a Key Person of Influence (KPI).

In the Ideas Economy the first settlers create wealth and power by staking their claim to a niche (or a micro-niche). Now is the time to claim your micro-niche. It’s the time to say, “I won’t try to be all things to all people. This is exactly what I do and this is my unique take on things”


Find Your Passion

Your passion isn’t hollow; it’s the best fuel you will ever have. your real wealth lies in your story.

The person in the story hasn’t found THE thing, they have found THEIR thing. However, I could almost guarantee that it’s not YOUR thing.

Unless you have been keenly interested in something for at least seven years, forget trying to be a success story in that field. You simply can’t out do the people who genuinely love that industry, not because they think it is a quick formula for cashing in.

Surely, if you were valuable already you would already, have the money? No, the reason you don’t have the money is that you have not yet established yourself as a KPI and you haven’t crystalised your value into products.


“… until you are a Key Person of Influence on the inner circle of your industry,
your full-time job is to become one.”


There are just five things that you need to have in place for you to demonstrate that you are a KPI:

1. Pitch

Know and communicate your micro-niche. Key People of Influence can answer the question “what do you do?” with power and clarity.

Consider that everyone you meet knows over 250 people. A 10/10 pitch would mean they want to tell everyone about you. They would want to phone their most prized contacts and introduce you. A 10/10 means that people will openly share their time, contacts and resources with you.

When someone asks you the quintessential networking question “What do you do?”, your enthralling answer will have the power to unlock all of their resources. A not-so-potent answer will elicit a polite response, but nothing much will come of the interaction.

What you want is an emotionally-charged response. They should either love it or hate it. Ideally, you want to see some immediate reaction. You want people to engage with you. They should either pull out their diary and make a time to talk to you, put you in touch with someone they know or tell you emphatically: “Your idea will never work!”

At the heart of a “Perfect Pitch” is a mission, which he calls “Your Big Game”, you and your business want to be known for. Your perfect pitch is your “why”. It’s your compass. It’s the reason you get up each day.

2. Publish

Gain credibility through writing. Your book is the “Title Deed” to your micro-niche, it tells the world that you are an authority in your field. It’s no coincidence that the word “authority” has the word “author” in it.

A book says that you must either be an expert or have access to experts

It is not vital that your book is a massive seller. It is more important that you are an author. The purpose of your book is to promote you, not the other way around.

It is not authors who get great opportunities, it is KPIs. Your goal is to become the Key Person of Influence in your industry in under twelve months, not to spend all your energy trying to sell books.

Can also publishing articles. Rather than just typing up a single column, I would urge you to at least write a set of ten articles, each 1000-1500 words in length.

3. Product

One of the best ways you can really share your ideas with a vast number of people in an effective way is to create an information product.

Some people say weare drowning in information and no one would buy an information product anymore. That is not the case, if your perfect pitch was done right. If you have honed your micro-niche and created a product like “How to be an amazing single parent, while still working your high-pressure job in Sydney”, you will find that parents with this same challenge will beat down your door for your advice.

Don’t keep secrets. Share your best ideas with everyone.

4. Profile

If Google thinks you are a nobody … you are a nobody. When people do a search for your name, it must come up on the first results page that you are a Key Person of Influence in your chosen field.

You need to get “web famous”. When people Google you, they want to see some videos, some blogs, a few photos, and some community groups you are part of.

There are free opportunities to get your videos, audio, articles, images, and ideas out to the world right now through social media.

5. Partnership

The real money is made from JVs and partnerships, but JVs and partnerships don’t happen until people know that you are a KPI.

JVs Come In Many Shapes and Sizes: 1) An Affiliate System; 2) Mail Swap; 3) Product Teaming; 4) Packaging Up; 5) Free-Bundle Group

You should never ask, “HOW do I make it happen?” You should ask, “WHO do I need to talk to?”. Whenever you have an idea, no matter how crazy, make at least three calls to see if it’s doable.

Go networking ForJVs and Partnerships … Not Clients. Going out to a networking event looking for a client is like trying to get to China on foot. If you want to go to China, you don’t want to go one step at a time, you want to figure out who already flies there in a jet.

The money is in great partnerships and joint ventures. Whenever you want to take your income upto a higher level, go looking for a higher level partnership or joint venture.

Always meet people in either a private members club or a nice restaurant. I don’t meet people in my office or theirs because the spirit of a JV should be about meeting on common ground. Bring A Gift – it might be a copy of a book. I normally talk about anything other than business until I am sure I like the person and they like me.


The “Illusion of Limited Resources”

The three biggest factors that determine your resourcefulness are: 1) The questions you ask; 2)The people you know; 3) Your willingness to stretch into the unknown

A network is a group of people who share opportunities. You can pick up the phone to them, they happily take your call and they trust that you will have something valuable to say.

Newcomers, Worker Bees and KPIs. Newcomers are excited but after a while they lose this zeal and become Worker Bees. KPIs seem to get results effortlessly because they have discovered the secret.

Resist the temptation to chase the new thing and keep taking steps closer to the inner circle of the industry you love.

How To Get Back Over Seven Hours A Week – Don’t Watch The News. Instead of watching the news: 1) Go meet people for drinks or dinner; 2) Exercise; 3) Write your book, record your CD, and set up a YouTube Channel; 4) Sit and think; 5) Learn a new skill (Dancing, Kung-fu, Painting); 6) Volunteer your time for charity; 7) Make the news!


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